Social media pulled up on the phone on Wednesday, March 14, 2018.

Twitter is the place to be. With 330 million monthly users and 500 million tweets sent out every day, the thriving Twitter-verse is one of the popular social media platforms. If you haven’t already jumped on the Twitter train, it’s not too late.

Social media is absolutely crucial to your business plan. In order to network, connect with customers or clients and increase personal branding, you need to be engaging in social media in a professional way.

According to Dream Grow, Twitter is the fourth most popular social media site, after Facebook, YouTube and Instagram. By neglecting it as a resource, a person would be missing out on a huge professional base.

Twitter is less straightforward than many other social media platforms, so here are a few tips and tricks that will help you connect with a professional audience on Twitter:

Spice Up Your Bio

Your bio is the place where people learn about you. Include what you do and who you are, but also add in a fun fact or something that makes you more relatable. Having an interesting bio will draw people to your Twitter and make them want to know more about you.

Use Hashtags

Hashtags are a great way to reach out to a larger audience. Pay attention to popular trending hashtags. Contribute to the conversation and engage with others who are talking about the subject.

Tweet Often

In order to maximize your influence on Twitter, you should be tweeting at least once per hour. By putting out a steady stream of tweets, you show up consistently on your followers’ timelines. Frequent tweeting also brings in new audiences. No one wants to follow a stagnant account. Twitter users like fresh content constantly.

Reply to Others

Reply to the people you follow and reply to people who reply to you. Social media is about forming relationships. In order to connect with other people, you need to talk with them. Have conversations and get to know them.

Post Photos

Pictures are more interesting than words and other users are more likely to engage with them. Pictures are a great way to get more likes and retweets as they will stand out from all the text on the timeline.

Post Relevant Articles

Seek out articles related to your field. If you are a real estate agent, post articles about what to look for in a new house or what the market is like. If you are a doctor, post about new discoveries in the health world. This shows you are paying attention to what is happening in your area. It also helps educate your followers.

Play Tag

If you’re tweeting about someone, tag them in it. If you saw a cool piece of art in a museum, tag the museum and the artist. If you liked the book you just read, tag the author.

Use Humor

Many people think professional social media profiles need to be serious all of the time, but using humor can be a unique way to bring attention to subjects that matter to you. Additionally, not many people use humor and by making people laugh you will stand out. Don’t be afraid to be yourself and let your personality show.

letters@chronicle.utah.edu

@TheChrony

 

Shaelyn is a fourth year at the University of Utah studying Political Science and Journalism in the hopes that someday she can be a travel writer. She is especially passionate about social justice, LGBTQ+ rights, women's rights, and mental health awareness. In her (very rare) free time she loves to hike, paint, and read.

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