Letter to the Editor: Beware of the misuse of the U

By , , , and


Among the deluge of related alumni junk mail one receives after one graduates, I received a credit-card solicitation from a presumably wholesale marketing list dump. This solicitation reads: “You worked hard to get this far. Show your school spirit by accepting our pre-approved card with the University of Utah Alumni Association style.” OK, maybe I can make up for school spirit never possessed post-mortarboard. “Maybe it’d help in networking to find a job,” the advertising spyware implanted in my brain remarked, so I got it.

Eagerly awaiting the fruits prepared for me by the clever credit-card marketers, I received the stiff envelope a few weeks later. I opened it and was reaching for the phone to call to activate when I read that I was assigned a 36 percent interest rate! Holy cow, they have sunk to a new low…or high, depending on your vantage point. I hung up.

I am writing to ask those involved with the Alumni Association if they know they are aware of MasterCard using them for as a pseudo endorsement for full-fledged credit bludgeoning? Do students realize how much consumer debt they are in, or take the time to realize the actual cost of that charged trip to Las Vegas, weekly pizza or a new futon?

This was a wake-up call to me about the evasive and misleading pitches by these companies. I am proud to say that U of U Alumni Association MasterCard will never be activated.

Tyler Cole

Alumnus, Economics