Marketing students take third in the AMAs

Among the elite eight in the nation, U marketing students took home third place in the annual American Marketing Association case competition.

In the AMA contest, students are presented with a real problem of an actual company and then must construct a working marketing plan. This year, the assigned case was on Goodyear and Sullivan tires.

The U team presented its solutions in person to six executives from the companies at the 2005 convention in New Orleans.

The competition received 50 entries from around the country this year and a panel of 26 judges chose eight finalists to compete at the Convention. The third-place award included a $1,500 cash prize and recognition among international and professional AMA chapters.

Patrick Muir