Risky business

Commercials that air during the Super Bowl generate as much, if not more, buzz than the game itself.

As a result of last weekend’s Super Bowl being as exciting as a church meeting, viewers had no other choice for their entertainment.

This year, Budweiser stole the show with a number of commercials.

The most creative was “The Wave,” in which fans in a packed stadium held up cards and created a cartoon effect as a bottle was opened, poured into a glass and then drunk.

Budweiser also did well with its funny and memorable “Hidden Bud Light” commercial, in which members of an office tear through the walls, ceiling and even plants looking for a hidden bottle of beer that a low-level employee placed over the weekend to help build morale.

The funniest commercial of the day, however, was one in which shorn sheep “streaked” across a field, interrupting Budweiser’s annual football game between two teams of Clydesdales.

Sending the best message of all the ads, the Dove Soap spot featured pre-teen girls wrestling with their beauty-myth insecurities-“I’m too fat,” etc.-as “True Colors” played in the background.

The weirdest commercial had to be Burger King’s ’50s musical Whopper ad. It’s not everyday that you see hot chicks dressed up as lettuce, tomatoes, pickles and buns jumping on top of each other. But it made me want to buy a hamburger.

Unfortunately, sometimes Super Bowl commercials go horribly wrong.

When Jessica Simpson shrilled for Pizza Hut’s new bite-sized pizza snacks while singing, “These bites are made for poppin’,” I found myself slightly less attracted to her. Even the lip-synching was bad. I’m surprised they didn’t get her sister Ashlee instead.

Budweiser used questionable judgment by featuring a commercial with a young Clydesdale who wants to drive the Bud sleigh. The commercial could be construed as promoting underage drinking and driving.

In another moment of questionable ad efficacy, Jay Mohr and P. Diddy, or whatever he calls himself now, teamed up to market Diet Pepsi as if the cola were a hip-hop artist. They created a song called “Brown and Bubbly.” Maybe it’s just me, but “brown and bubbly” doesn’t make me thirsty.

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