The University of Utah's Independent Student Voice

The Daily Utah Chronicle

The University of Utah's Independent Student Voice

The Daily Utah Chronicle

The University of Utah's Independent Student Voice

The Daily Utah Chronicle

The NBA wants to maximize viewership and revenue and is willing to make changes to do so.(Courtesy Flickr)

How the NBA Can Regain Viewer Engagement

By Sean Overton, Sports Writer April 12, 2021

  Over the last few years, the NBA has been consistently losing viewers of major games such as the NBA Finals, leaving many people questioning what they are doing wrong. Right off the bat, many...