It’s Dec. 10, and it’s finally time for one of my favorite annual December traditions: the Victoria’s Secret fashion show.
I’m not at all ashamed to admit that I absolutely love watching the VS models strut down the runway in every color of glitter known to the fashion world. I have no problem saying that I definitely have girl crushes on around 90 percent of the models, or that I envy their absolutely killer thighs and abs. I don’t f ind it to be a thinly veiled pornographic spectacle and I don’t think that it demeans women in the slightest. Sure, they’re models, but honestly, this is their job, and the VS fashion show is the one night a year when they get to put everything they’ve worked for on display. And I, as a woman, appreciate every minute of it.
The VS fashion show has definitely been knocked by a lot of people, and I mean a lot. The argument that the show only caters to a male audience and doesn’t target female viewers in the slightest is not only silly, it’s just flat-out wrong. Two-thirds of the Victoria’s Secret fashion show’s audience are women. Does that surprise you? It really shouldn’t, unless you’re under the delusion that men make up 98 percent of the company’s customer base. It’s not a sex show — it’s a fantasy land of sexy lingerie, carefully crafted by the marketing masters behind Limited Brands, Inc. It’s a basic marketing principle: When you know your target demographic, you market directly to them. Why else would Justin Bieber have performed on the show last year? Oh, that’s right, his target demographic is (or was, at least) very, very close to that of the VS PINK: young, teenage girls.
To the point that the models are too skinny, unhealthy, bad role models and all of that nonsense, that’s what it is: pure, unadulterated nonsense. These are models, for heaven’s sake — their job is literally to show up, look gorgeous and perform. Their bodies and personalities are what they were hired to display, and the VS fashion show is a perfect example of that. I’m sorry, but I just don’t see a problem. CBS has been incorporating pre-runway interviews with the models and filming “Train Like An Angel” videos for the Victoria’s Secret YouTube channel to emphasize the models’ different workout regimes for weeks before the show in an attempt to humanize Adriana and company, so stop complaining.
I’ve worked for Victoria’s Secret, and we had to go through extensive training that emphasized matching bras, panties and lingerie for different body types as well as how to approach each woman who entered the store as though she was the only one in the store — as if she were a model herself. Truly, the company is based around that kind of motto: every woman deserves to feel like a supermodel. That’s what the VS fashion show is about, too: celebrating the supermodels who work hard for what they’ve got and have earned the right to show it off. In a 10 million dollar bra, no less, as that’s the cost for this year’s Fantasy Bra.
Any woman who can walk down that long of a runway spritzed with that much glitter, surrounded by flashing cameras, performing artists AND sporting a pair of oversized heavy wings has my respect basically forever. I can barely walk down a carpeted, quiet hallway in 3-inch heels without spraining an ankle, and these chicks could probably jump double-dutch in those 6.5-inch monster platforms they’re boasting. Respect, girl.
If you’d feel comfortable parading around in your panties in front of 9.3 million viewers, then go ahead and harp on Alessandra Ambriosa or Candice Swanepoel for doing the same. If you can’t stomach the thought, then I’d suggest you sit down, shut up and enjoy the show. I know I will be.
n.harris@chronicle.utah.edu