Dancing around with a book on her head and pulling funny faces, Sociology Associate Professor Theresa Martinez can be seen promoting public television membership on a KUED spot .

“I am a long-time supporter of KUED,” Martinez said. “It was basically a fun spot showing that we are professionals, but we also have fun.”

The spot exemplified the fact that Martinez is a teacher, hence the book on her head and the glasses she wore, she said.

KUED created a list of community members and chose a specific few to star in spots promoting the station, said Sally Shaun, KUED associate producer.

The two other spots feature Keith Lockhart, conductor of the Utah Symphony, and Michael Schoenfeld, a local photographer.

“I really appreciate that they used a Latina woman, because the other two spots were white men,” Martinez said. “I think KUED wanted to show that our community is diverse, and I think they are sensitive to ethnic and gender issues.”