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The Daily Utah Chronicle

The University of Utah's Independent Student Voice

The Daily Utah Chronicle

The University of Utah's Independent Student Voice

The Daily Utah Chronicle

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Want your voice to be heard? Submit a letter to the editor, send us an op-ed pitch or check out our open positions for the chance to be published by the Daily Utah Chronicle.
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U Professor Dances, Makes Faces in Ad for KUED 7

Dancing around with a book on her head and pulling funny faces, Sociology Associate Professor Theresa Martinez can be seen promoting public television membership on a KUED spot .

“I am a long-time supporter of KUED,” Martinez said. “It was basically a fun spot showing that we are professionals, but we also have fun.”

The spot exemplified the fact that Martinez is a teacher, hence the book on her head and the glasses she wore, she said.

KUED created a list of community members and chose a specific few to star in spots promoting the station, said Sally Shaun, KUED associate producer.

The two other spots feature Keith Lockhart, conductor of the Utah Symphony, and Michael Schoenfeld, a local photographer.

“I really appreciate that they used a Latina woman, because the other two spots were white men,” Martinez said. “I think KUED wanted to show that our community is diverse, and I think they are sensitive to ethnic and gender issues.”

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