Total students enrolled: 26,000
Total university employees: 18,000
Daily circulation of Chronicle: 16,000
Average daily readership: 30,000

81% of students read the advertisements in the Chronicle
60% say the Chronicle is their main source of information for university news and events

According to a June 2001 survey, University of Utah students have the following demographics:

Monthly Discretionary Income
The average student has $343 in discretionary income each month, used in the following manner:

Eating out $79
Things for home/apartment $72
Clothing $61
Things for car/truck $56
Sports & sports equipment $32
Movies $20
Tapes, CDs, stereo equipment $23

Big-ticket items
As well as the items above, students in the past year made the following purchases over $150:

Car 12%
Airfare and travel 13%
Computer 10%
Furniture and appliances 10%
Electronics 17%
Sporting goods 6%

Additional information

37% of students are married
18% have one or more child
90% live off campus