The University of Utah's Independent Student Voice

The Daily Utah Chronicle

The University of Utah's Independent Student Voice

The Daily Utah Chronicle

The University of Utah's Independent Student Voice

The Daily Utah Chronicle

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Write for Us
Want your voice to be heard? Submit a letter to the editor, send us an op-ed pitch or check out our open positions for the chance to be published by the Daily Utah Chronicle.
@TheChrony
Print Issues

The naked beast

What’s worse than noticing a scantily clad 30-foot inflatable woman with an advertisement written across her huge breasts?

Not noticing her.

She was set up during the U vs. Air Force football game in September. I could see her from my house two blocks away. Most people walked right past, peering up between her crossed legs to read the ad for “99.5 KURR Classic Rock & Roll” painted on her cleavage.

I wondered how big and how naked the woman would actually have to be before someone noticed that breasts were being used as billboards. Fifty feet? One hundred? Would she have to break free from the straps that held her and walk across the middle of the field during the game-winning play?

Instead she just sat quietly, smiling. She held her hand over her crotch, clinging to what little dignity she had left, waiting for the radio station to stop using her body as a marketing tool.

Although this was the first time I’d seen this particular beast, I see others like her on a daily basis. Everyone has-the objectification of women is a compulsory aspect of our culture. The beast was forced to sit, exposed except

for bits of a blue shirt and shorts, amongst thousands of people. And no one noticed that anything could be wrong.

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