The University of Utah's Independent Student Voice

The Daily Utah Chronicle

The University of Utah's Independent Student Voice

The Daily Utah Chronicle

The University of Utah's Independent Student Voice

The Daily Utah Chronicle

Write for Us
Want your voice to be heard? Submit a letter to the editor, send us an op-ed pitch or check out our open positions for the chance to be published by the Daily Utah Chronicle.
Print Issues
Write for Us
Want your voice to be heard? Submit a letter to the editor, send us an op-ed pitch or check out our open positions for the chance to be published by the Daily Utah Chronicle.

Bloom into Business Market Brings Entrepreneurial Women to Campus

Seventeen local woman-owned businesses came to the market to sell everything from hand-crafted jewelry to baked custard.
Marco Lozzi
The Chielo Vintage stand during the Women In Business ‘Bloom into Business Market’ event in the Spencer Fox Eccles Business Building at the University of Utah in Salt Lake City on Tuesday, Apr. 9, 2024. (Photo by Marco Lozzi | The Daily Utah Chronicle)


Women in Business hosted its Bloom into Business Market on April 9. The event brought entrepreneurial women from the Salt Lake community and beyond to the University of Utah’s campus, highlighting the importance of local and women-owned businesses.

The event featured 17 local vendors selling goods ranging from vintage clothing and hand-crafted jewelry to natural skincare and baked custard.

Taylor Jones is the marketing director for WIB and a strategic communications major at the U. She said this is the first time WIB has organized an event like this.

“We know a lot of our members are wanting to be able to support other businesses, but they also want to know … what is happening within Salt Lake, especially when it comes to women-identifying business leaders,” Jones said. “So, we’re trying to just expand that.”

Jones said the idea for the market came from the desire to increase visibility for women-owned businesses and to inspire women students in the business field.

“I want them to be able to be like, ‘I can do that, too,’ if they want to do something like that,” she said. “But also, I want them to be able to leave with the chance to open their network with our vendors.”

She added that opening their networks could include both collaboration with the businesses, or learning more about how marketing and business planning is done for local businesses.

Elly Soper, a business major at the U, was one of the vendors at the market. She is the founder of Koolringsmate, a business that makes custom rings from old silverware. Soper said the lack of a vending fee and the opportunity to collaborate with like-minded women made WIB’s event stand out from other local markets.

“I think it helps people promote of how creative we are as women, like we just have the power to do something that’s not like others,” Soper said. “Is it just a cool place to see everyone’s creative flow come all together.”

Another vendor was Sidney Smith, district community manager for the Maven District. The Maven District is the block of businesses around 900 S 200 E in Salt Lake City, where 100% of the businesses are locally owned and 75% of businesses are owned by women.

Smith said events like this are important as they set the community up for success with driven future entrepreneurs.

“We know from experience that when you give women money to make something, that they’re going to give it right back to their community,” she said. “And we’re typically very community oriented. So, we feel like if we give back in a circular way.”

The significance of the Bloom into Business Market was recognized by the event organizers, vendors and attendees alike.

Sophia Bailey, an international studies major at the U, attended the event. She said by supporting hard working women in business, she can see what is possible for her future.

“Women in business are so overlooked,” Bailey said. “These women in here are putting their own startups on the map for Utah. It’s so inspiring. It’s so inspiring to be in here.”


[email protected]


Leave a Comment
About the Contributors
Elle Crossley
Elle Crossley, News Writer
(she/her) Elle Crossley started as a news writer at the Daily Utah Chronicle in 2024. She is pursuing a degree in Communications with an emphasis in journalism at the University of Utah. She grew up in Layton, Utah which has made her passion finding the local people, businesses and events that make Utah special. She enjoys spending time outside through hiking, skiing and running. In her free time, she loves to spend time with friends and traveling to new places.
Marco Lozzi
Marco Lozzi, Photographer
Born in Texas and raised by Italian parents, Marco Lozzi grew up with two vastly different cultures. Now a sophomore at the U, he is majoring in communication with a journalism emphasis while also minoring in photography and Italian. He joined the Chrony to gain experience working as a photojournalist for a larger entity. When he's not taking or editing photos, he can be found hitting the slopes, napping, or making pasta.

Comments (0)

The Daily Utah Chronicle welcomes comments from our community. However, the Daily Utah Chronicle reserves the right to accept or deny user comments. A comment may be denied or removed if any of its content meets one or more of the following criteria: obscenity, profanity, racism, sexism, or hateful content; threats or encouragement of violent or illegal behavior; excessively long, off-topic or repetitive content; the use of threatening language or personal attacks against Chronicle members; posts violating copyright or trademark law; and advertisement or promotion of products, services, entities or individuals. Users who habitually post comments that must be removed may be blocked from commenting. In the case of duplicate or near-identical comments by the same user, only the first submission will be accepted. This includes comments posted across multiple articles. You can read more about our comment policy here.
All The Daily Utah Chronicle Picks Reader Picks Sort: Newest

Your email address will not be published. Required fields are marked *