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MTV Awards: Who Are They For?

The youth of America are not spending their afternoons watching awards shows. They are doing literally anything else.
MTV VMA Logo (Courtesy of MTV)


The MTV Awards aren’t exactly a highly publicized awards show. At least, they aren’t on the same level as the Grammy’s or Oscars. No, the MTV Awards seem to be more akin to the Kids Choice Awards — a quick and breezy show with low stakes. You only really tune in to see some performers you know do cool things. Except, the MTV Awards don’t even have any slime, so why people watch it is a little baffling.

All jokes aside, the people who performed at the awards did a fantastic job. Here are just some of the highlights.


Shakira made an appearance and performed some of her biggest hits in an absolutely eye-catching routine. She played “Hips Don’t Lie” and “Objection (Tango).” These tracks are not nearly as good in English as they are in Spanish.

Shakira started in a box and danced her way out and all across the stage. Eventually, she was joined by several background dancers, flames, drummers and more. For being as old as she is (46), she still has it. Her moves were hypnotizing. Her crowd work and chemistry with her background dancers were phenomenal.

It seemed like she actually knew the dancers. It didn’t feel as though she was just assigned to work with them and not care at all. Shakira definitely stole the show.

The Queen

Nicki Minaj emceed the evening. The program was heavily focused on Hip-Hop to celebrate “50 years of Hip-Hop.”

She performed as well. Even though she was alone on stage, she still killed it. Minaj is so captivating as a rapper and a performer that nobody could look away. She is also hot off the heels of announcing her long-awaited next album “Pink Friday 2,” as well as an accompanying tour. So, the Barbz were even happier than they normally are. Minaj has such a strong fan base as is. To get all this new Nicki content is an absolute blessing for them.

Awards Shows are Dead

As for the rest of the performers, no one else really did anything spectacular. The performances were all fine. Having Grandmaster Flash and Run-DMC there was awesome, but the show itself was average.

Again, it is by no fault of the performers. It’s just the audience for the MTV awards show is a bit of a mystery. It seems like they are trying to appeal to the TikTok generation. Why they would put on this big show, instead of just streaming it on YouTube or uploading clips to TikTok is confusing.

Awards shows themselves are starting to die out. Fewer and fewer people are caring about them every year. This may just be a byproduct of them trying to stay alive. Most of the people who performed were definitely targeted at the youth of Americ, but they’re certainly not spending their afternoons watching awards shows.


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About the Contributor
Ethan Blume, Arts Writer
Ethan is a senior in college majoring in English and minoring in Animation Studies. He always loved student media, even back in high school. He spends his free time reading, playing board games and hanging out with his cat, Yoda.

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